Beatkpr

The effects of music in a public space can be explained by these five categories of focus.

1) Mood Enhancement
2) Behavioral Influence
3) Brand Perception
4) Emotional Association
5) Attention and Engagement

Well-curated music isn’t just a luxury, but a strategic tool that directly impacts customer behavior, spending, and overall brand perception. By leveraging these psychological effects, businesses can create an atmosphere that aligns with their brand identity, influences customer behavior, and enhances the overall experience.

I started Beatkpr (pronounced 'beat keeper'), because I love hospitality. My favourite venues often excel in food, drink, and service, but their questionable music choices (or lack thereof) destroy the atmosphere. I want to fix that.

Managers and Ops, have you ever skipped a song on your own playlist? Why? Consider how disruptive that is to your customers. A great deal of thought has gone into decorating the interior and exterior spaces of your property. You aimed to create the ideal atmosphere for your venue. Just as decor enhances the physical environment, music acts as the decoration of time within your space.

Experience Beatkpr in your venue: